If you follow KashKick on Facebook or Instagram, you’ve likely seen some of Juliana Zahtariam’s work.
As KashKick’s social media strategist, Juliana publishes content to these accounts several times a week—but she isn’t just clicking “share” and calling it a day.
“There’s a lot that goes into social media that people usually don’t think of when they see a post,” she says.
📱 From Idea to Post: Inside Juliana’s Process
When Juliana joined KashKick in April, she built a social media strategy roadmap rooted in the company’s mission of putting more money in members’ pockets.
With the roadmap as her guide, she creates a monthly calendar that includes a variety of posts—ranging in topic (financial tips, app features, user testimonials) and format (graphics, videos).
“I want our social channels to be a source of entertaining, valuable content for both our current users and potential new users, whether it be through financial advice, motivational stories, or even funny memes,” she shares.
Once the calendar is approved, Juliana designs the graphics, creates videos (with help from KashKick’s video editor), writes captions and schedules each post. From there, she analyzes performance: How many people saw the post? Liked it? Clicked a link? She uses those insights to refine her strategy moving forward.
“I love the freedom of experimenting,” Juliana says. “KashKick is a startup, so the whole company has a spirit of growth, of always improving.”
She also loves collaborating with the team—and getting paid to be on Facebook and Instagram isn’t so bad, either! (Though she admits it’s sometimes hard to scroll without slipping into work mode.)
Juliana says she’s proud to work for KashKick because it’s one of the most legitimate rewards platforms out there. The goal is to lift members up and fill their wallets—not take their money.
“The whole company—starting from the C-suite—is very committed to helping our users,” she says. “It’s cool to see that every decision is made through the lens of, ‘Is this helping our members?’”
⏱️ Off The Clock with Juliana
Juliana is from Florianópolis, the capital of Brazil’s southern state of Santa Catarina. The city is known for its beautiful beaches—but because it’s farther south, it does get chilly, she points out. (Remember: When it’s summer in Brazil, it’s winter in the United States!)
In Florianópolis, Juliana works from a home office she shares with her husband. When they aren’t visiting family on weekends, you can usually find them relaxing at home.
“We’re kind of couch potatoes,” Juliana jokes.
Although she loves anything creative and crafty, she recently picked up a new hobby: playing Minecraft with her husband.
“We work together on our little farm, but I’m terrible at it,” she admits. “A zombie comes up, and I start screaming and running, and my husband needs to come in to save me.”
➕ Follow KashKick on Facebook, Instagram—and Soon, TikTok
Follow KashKick on Facebook and Instagram, where you’ll spy Juliana’s outstanding social media and design skills—and learn a thing or two about making and saving money with KashKick!
And be sure to keep an eye on TikTok, where Juliana will start posting soon!